Effective Date: August 25, 2026

East End Dental (“East End Dental,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when visiting our website or contacting us about dental care and related services.

This Privacy Policy explains how we collect, use, disclose, and protect personal information collected through https://reginadental.com/ and through other communications with East End Dental.

1. Information We Collect

We may collect personal information that you voluntarily provide when you:

Depending on the nature of your interaction with us, information collected may include your name, phone number, email address, mailing address, appointment information, and information necessary to provide dental care. When you become a patient, we may also collect health and dental information necessary for diagnosis, treatment, billing, administration, and continuity of care. This information is handled as confidential personal health information in accordance with applicable privacy legislation and professional obligations. Our website may also automatically collect limited technical information, such as your IP address, browser type, device type, pages visited, referring website, and general website usage information.

2. How We Use Your Information

East End Dental may use the information we collect to:

Personal health information will only be used or disclosed for purposes permitted or required by applicable privacy and health information legislation.

3. Patient and Health Information

As a dental practice, East End Dental may collect personal health information as part of providing care. This may include medical and dental history, examination findings, diagnostic information, X-rays, treatment records, photographs, prescriptions, referrals, billing information, and other information necessary for your dental care. We take reasonable steps to ensure that patient information is kept confidential and accessed only by individuals who require the information for legitimate care, administrative, or business purposes.

4. Website Forms

If you submit information through a form on our website, the information you provide may be used by East End Dental to respond to your inquiry, arrange an appointment, or provide information about our services. Website forms should not be used to submit urgent medical or dental information or highly sensitive health information unless specifically requested by the clinic. For dental emergencies, please contact the clinic directly or seek appropriate emergency medical care when necessary.

5. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve functionality, understand website traffic, and enhance the user experience. These technologies may collect information such as pages visited, browser or device information, approximate location, referring websites, and general website usage patterns. You can adjust your browser settings to refuse or restrict cookies. Disabling cookies may affect certain website features.

6. Third-Party Service Providers

East End Dental may use trusted third-party service providers to assist with website hosting, analytics, communications, appointment scheduling, electronic forms, payment processing, insurance or benefits administration, advertising, information technology, and other business functions. Where third parties handle personal information on our behalf, we take reasonable steps to ensure that the information is handled appropriately and protected in accordance with applicable requirements. Our website may also contain links to third-party websites or services. East End Dental is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

7. Disclosure of Personal Information

East End Dental does not sell or rent your personal information. We may collect, use, or disclose personal information where reasonably necessary to:

Where required, we will obtain appropriate consent before collecting, using, or disclosing personal information.

8. Consent

Where required by applicable privacy legislation, East End Dental will obtain consent for the collection, use, or disclosure of personal information. Consent may be express or implied depending on the circumstances and applicable law. You may withdraw consent for certain uses of your information, subject to legal, professional, contractual, or treatment-related limitations. Withdrawing consent may affect our ability to provide certain services or maintain necessary records.

9. Protection of Personal Information

East End Dental takes reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, collection, use, disclosure, alteration, loss, or destruction. These safeguards may include appropriate access controls, secure information systems, staff procedures, and confidentiality requirements. However, no electronic transmission or storage system is completely secure. While we take reasonable precautions, we cannot guarantee the absolute security of information transmitted electronically.

10. Retention of Information

Patient and personal information will be retained for as long as reasonably necessary to provide care, maintain accurate patient and business records, meet professional obligations, resolve disputes, and comply with applicable legal and regulatory requirements. When information is no longer required, it may be securely destroyed, deleted, or anonymized in accordance with applicable retention requirements.

11. Accessing and Correcting Your Information

Depending on applicable privacy legislation, you may have the right to request access to personal information held by East End Dental and request correction of inaccurate or incomplete information. Requests may be subject to applicable legal requirements, professional obligations, and reasonable verification of your identity. We will make reasonable efforts to respond to privacy-related requests within the time required by applicable legislation.

12. Privacy of Children

East End Dental provides dental care to children and families. When personal information about a child is collected, we handle that information with appropriate confidentiality and in accordance with applicable privacy and health information requirements. Where required, consent will be obtained from a parent, guardian, or other authorized individual.

13. Changes to This Privacy Policy

East End Dental may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable privacy requirements. Any updates will be posted on this page with a revised effective date. We encourage patients and website visitors to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy, wish to request access to your personal information, or have a privacy-related concern, please contact East End Dental.
East End Dental2069 Park StreetRegina, SK S4N 6S2Canada
Phone: (306) 781-7011Email: ac.latnedtsae%40ofni
East End Dental is a family-oriented dental practice in Regina offering general, preventive, restorative, cosmetic, children's, emergency, and orthodontic services.